News2: Changing of the Guard - Old News Technology Bows to New Technology
by: Dan McTaggart
It all started during hurricane Katrina…
It can be compared to Reality TV. There was a weird time during Hurricane
Katrina when Network News had to cover the hurricane via a user’s blog because
that was the only live coverage available.
So that was like Reality TV only it was “Reality News”. Not produced, just live
and put up. Basically the Network news or production news was unable to cover
the story as well as a person at the scene, hooked up to the Internet with a
webcam and a Blog.
This guy had awesome videos of the storm that he kept putting up on his website
and they kept showing them on CNN. So as you watched CNN, you were actually
watching someone’s blog.
Instead of “Network News or produced news” this is news as it comes in. The
Internet was designed to keep working even during a nuclear disaster. Network
News doesn’t have that kind of technical reliability.
This is a case of the old infrastructure not working, despite how much it cost.
A citizen journalist, with a webcam and an Internet connection had more access.
The question is, what if Network News had a source they could go to that had
the means for anyone to put up a news story immediately for access by the media?
What is available now is audio, video and text without uploading anything. All you
have to do is simply enter the URL for your MP3 audio or FLV video file and submit
your text. That’s it!.
NewsMediaRelease.com replaces traditional press release services online,
which are prone to misuse because the information is held in a queue for 12-24
hours before release, whereas NewsMediaRelease.com is truly fresh, off the wire,
breaking news.
Instead of paying a “contribution” from $81 to $600 over and over,
the customer only has to pay one time for unlimited releases with audio, video,
social bookmarking and search engine optimization built in.
New Media Release company offers advanced distribution of Press Releases and
News Articles using advanced search engine optimization, audio, video and
social bookmarking. Customers pay one time for unlimited media releases.
Media Frenzy is a collaboration between Dan McTaggart of
http://www.firefoxie.net and Marinda Stuiver of http://www.e-spectations.com.
With Marinda’s vast knowledge of SEM/SEO and Public Relations and Dan
McTaggart’s years of SEM/SEO and Technical Experience, the professional media
distribution system Media Frenzy was the perfect blend, a PR and Technical
Knockout.
Keyword phrases can be “tagged” which highlights them for special attention via
Technorati. Links to bookmarking sites like Furl and Del.icio.us are also
available to increase popularity. The clearest, most efficient video on the
Internet can be included simply by pushing a button and filling in the URl plus
the height and width of the FLV video file. This is the introduction of Video
Tagging on the Internet.
Everything else is done for the customer by the Media Frenzy system. Google is
notified, RSS feeds are generated and pings to thousands of RSS feed sites are
done in just a few minutes, automatically.
Media enquiries are welcome.
Dan McTaggart is a communications specialist and co-owner of http://www.newsmediarelease.com along with Marinda Stuiver,
a PR Specialist from South Africa.
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